Send me your shelf. I will read the back of every bottle.

A former beauty-industry insider decodes what is actually in your products and tells you what to keep, toss, and swap. Plain English. No brand deals. Just receipts.

The story is on the front of the bottle. The truth is on the back. For years I wrote the front: the claims, the promises, the six words that sell you a feeling. The back, the ingredient list, is where the real information lives, and it is written in a language designed to make your eyes slide right off it. That is not an accident. The Shelfie Audit is me reading it for you.

You send photos of the products you actually use. I send back a case file. Every product is decoded, every claim is checked against the label, and each one gets a clear verdict: keep it, toss it, or swap it, with the reason in plain English. Where something is worth replacing, I point you to a cleaner pick that fits your skin and your budget.

1. 1
   Send your shelf.

   Snap the front and the ingredient list of each product, and tell me your skin type, your concerns, and anything you already avoid.
2. 2
   I read the labels.

   I decode the ingredients, flag the greenwashing, and check every claim against what is actually inside.
3. 3
   You get your case file.

   A written verdict on each product, your flags, and cleaner swaps.

This is for you if you have ever turned a product over, read the fine print, and thought, "what am I even looking at." It is for the clean-curious shopper who wants an honest read, not a fear campaign.

I spent years inside the beauty industry, working on formulation, packaging, and the copy on the front of the bottle. I know how the claims are made, because I made them. Now I read the labels for the people they were written to impress.

Ready to know what is actually on your shelf?