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The first functional clean beauty brand to target aging hair with a proactive, science-driven approach.

Founder

Allison Conrad, Jay Small, and Jayati Sawhney (2020)

HQ

New York, NY

Products

15

Highlights

Best Seller

Not Today, Grey Dietary Supplement

Best For

Graying hair

premature gray

aging hair

Certifications & Ethics

◦Cruelty-Free

◦Vegan

Safety

Dermatologist-Tested

Clinically Tested

No products indexed yet.

$65-$95

Verified Mar 2026