Goop Skincare & Beauty

Goop exists to help women in the pursuit of always becoming—curious, expansive, unapologetically themselves.
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Founder
Gwyneth Paltrow (2008)
HQ
Santa Monica, California
Products
26
Highlights
Best Seller
Microderm Instant Glow Exfoliator
Best For
Women
wellness seekers
Certifications & Ethics
✓Leaping Bunny
◦Cruelty-Free
$25-$150
Verified Mar 2026