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On a mission to revolutionize the beauty industry, one red lip at a time.
Founder
Camille Bell and Johnny Velazquez (2016)
HQ
Philadelphia, Pennsylvania
Products
3
Highlights
Best Seller
Cake Batter Liquid Lipstick
Allure Best of Beauty
Beauty Award Winner
Award-Winning
Recognized with beauty industry awards
As Seen In Press
Featured in Allure
Best For
All skin tones
bold beauty lovers
Certifications & Ethics
◦Cruelty-Free
◦Vegan
Safety
Clinically Tested
No products indexed yet.
$22-$24
Verified Mar 2026