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Makeup made to feel good in

Founder

Selena Gomez (2020)

HQ

Los Angeles, CA

Products

1078

Highlights

Best Seller

Soft Pinch Liquid Blush

Award-Winning

Recognized with beauty industry awards

Best For

All skin types

all skin tones

self-acceptance seekers

Certifications & Ethics

✓Leaping Bunny

◦Vegan

No products indexed yet.

$20 – $30

Verified Mar 2026