FRAGRANCE

Added for scent. Can be natural or synthetic. Common irritant and allergen — one of the top reasons people react to products.

HAIR CONDITIONING

A catch-all term for ingredients that improve how skin looks and feels — softer, smoother, more supple. The workhorse behind most moisturizers.

HAIR WAVING OR STRAIGHTENING

HUMECTANT

A moisture magnet. Pulls water from the air and deeper skin layers up to the surface to keep skin plump and hydrated.

EMOLLIENT

Fills in the tiny cracks between skin cells to make everything feel smooth and soft. The "silky finish" ingredient.

HUMECTANT

A moisture magnet. Pulls water from the air and deeper skin layers up to the surface to keep skin plump and hydrated.

OCCLUSIVE

Creates a physical seal on skin to lock moisture in and keep irritants out. The "slugging" ingredient — barrier protection.