A moisture magnet. Pulls water from the air and deeper skin layers up to the surface to keep skin plump and hydrated.
Skin Conditioning
A catch-all term for ingredients that improve how skin looks and feels — softer, smoother, more supple. The workhorse behind most moisturizers.
Locks In Moisture
Traditional Use
Synthetic humectant and solvent developed in the late 20th century for cosmetic formulations. Designed to improve hydration and product stability in skincare and color cosmetics.
