A catch-all term for ingredients that improve how skin looks and feels — softer, smoother, more supple. The workhorse behind most moisturizers.
Antioxidant
Anti-Inflammatory
Antimicrobial
Hydrates skin
Soothes inflammation
Provides antioxidant protection
Supports skin barrier
Traditional Use
Extracted from red seaweed and used traditionally in Irish and Scottish coastal communities as a food thickener and folk remedy for coughs. Adopted in 20th-century cosmetics as a natural gelling and thickening agent.