A catch-all term for ingredients that improve how skin looks and feels — softer, smoother, more supple. The workhorse behind most moisturizers.
Locks in moisture
Traditional Use
The potassium salt of hyaluronic acid, a naturally occurring polysaccharide found in connective tissue. Developed in the 1980s-90s as a humectant for skincare after research demonstrated its superior moisture-binding capacity compared to other hydrating agents.