- Best Seller · Top Seller
- A retailer's sales badge. It says how many people bought it, not what is in it.
- Trending
- A retailer's badge for what is selling faster this week. A sales signal, not a formula fact.
- High Demand
- A retailer's stock signal: selling fast or running low. Nothing about the formula.
- New
- New to this retailer's shelf. Nothing about the formula.
- Exclusive
- Sold at this retailer only. It says where you can buy it, nothing about what is in it.
- Limited Edition
- A short run. It says how long it is sold, nothing about the formula.
- Clinically Proven
- A brand's claim. It means a study happened; it does not say who ran it, on how many people, or what was measured. A cited study sits under Receipts; an uncited one is a sentence.
- Dermatologist Recommended
- A brand's claim with no named dermatologist, study or number behind it. Borrowed authority until a source is shown.
- Dermatologist Tested
- A dermatologist watched a patch test. It says the product was tested, not what the result was or on how many people.
- Award Winner · Award Winning · Awards · Beauty Award · Professional Accolades
- An industry or editorial award. Judged on experience and presentation as much as chemistry. Not a safety or efficacy test.
- Best of Beauty · Cosmopolitan Beauty Award · Editor's Choice · Editors Choice
- A magazine's editorial pick. Chosen by editors, sometimes among advertisers. Not a test of the formula.
- Allure Best of Beauty
- Allure magazine's annual editors' award. Editors test and choose; it is an editorial pick, not a lab result.
- Featured in Bazaar
- Appeared in Harper's Bazaar. Press coverage, not a test.
- Top Rated · 5 Out Of 5 · Fan Favorite
- Shopper reviews on the retailer's site. Opinion, not testing.
- Cult Favorite
- A phrase for a product with a loyal following. Popularity, not testing.
- Credo Clean Standard
- Credo's own ingredient standard: a list of ingredients the retailer will not stock. Set by the retailer, not by an independent body. The detail is under Is it clean?
- EWG Verified
- EWG's mark. A brand applies, meets EWG's ingredient list, and pays to carry it. A standard, not an independent audit.
- Vegan
- No animal-derived ingredients, by the brand's own statement unless a certifier's mark is shown.
- Carmine (Cochineal)
- A red pigment (CI 75470) made from cochineal insects: a documented allergen, and never vegan. On a colour product it often sits in the "may contain" list, which means some shades, not necessarily yours.
- Cruelty-Free
- No animal testing, by the brand's own statement unless Leaping Bunny or PETA is named.
- Sustainable Packaging
- The brand's own description of its packaging. There is no single standard behind the phrase.
- Gluten-Free
- No wheat, barley or rye derivatives. Useful for coeliac readers who use lip products; a statement by the brand.
- Alcohol-Free
- No ethanol or denatured alcohol. Fatty alcohols such as cetyl or cetearyl are different molecules and may still be present.
- Soy-Free
- No soy-derived ingredients, by the brand's own statement.
- Non-GMO
- No genetically modified source crops, by the brand's own statement. Not a safety claim.