holi (pearly) whites probiotic whitening toothpaste
Agent Nateur →
⚠ Allergen watch
Tree Nut (Coconut)Bee / InsectSeeds
Always check the physical label — formulas change.
Set · 5.29oz/150g
Key Ingredients
Calcium Hydroxyapatite
Pearl Powder
Xylitol
Lactobacillus Salivarius
Concentrations not disclosed by brand. Tap a key ingredient for a quick note.
Water (Aqua) →Calcium carbonate →Sorbitol →Hydrated silica →Xylitol →Glycerin →Lauryl glucoside →Calcium hydroxyapatite →Sodium bicarbonate →Pearl powder →Xanthan gum →Mel (Honey) extract →Mentha piperita (Peppermint) oil →Cocos nucifera (Coconut) oil Butylene glycol →Cinnamomum zeylanicum (Cinnamon) bark oil →Simmondsia chinensis (Jojoba) seed oil →Lonicera caprifolium (Honeysuckle) flower extract →Lonicera japonica (Honeysuckle) flower extract →Eugenia Caryophyllus (Clove) leaf oil Benzaldehyde →Stevia rebaudiana leaf extract Theobromine →Lactobacillus salivarius Kaolin →Benzyl benzoate⚠ →Menthol →Aloe barbadensis (Aloe) leaf juice →Leuconostoc/radish root ferment filtrate →Benzoic acid →
⚠ EU declarable fragrance allergens
Benzyl benzoate
The EU requires these 26 named above a threshold because they are known sensitisers. That is the whole of what the law asks for — not a full accounting of the oil. They are also constituents of essential oils. A whole botanical is listed here alongside them, so these are that oil’s constituents. Only these 26 have to be named, and only above a threshold — the rest of what is in the oil is not itemised by anyone.
A brand that formulates with whole essential oils has to name these constituents. One that keeps its blend behind the word “fragrance” does not have to explain it. A longer list here often means more disclosure, not more risk.
It is cagey not to list all of the ingredients. If it’s in the bottle it should be on the bottle.
— JEN MURPHY
Benefits
Barrier-Strengthening
Reinforces the skin's natural moisture barrier against environmental damage
Sensitivity Note
No synthetic fragrance — but contains aromatic botanicals that are still fragrancing ingredients.
Certifications
✓ECOCERT
The paper trail
🔬Peer-reviewed16 of 24 ingredients · 17 papers →
⚖️Regulatory18 listings →
🛡️Safety-assessed44 reviews →
Counts, not a verdict. A listing isn't a study. The trail, you decide.
$28
$5.29/oz
$$
Verified Mar 2026